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VOLVO CARS CANADA

First Responder Offer

  • Exclusive offer
  • Up to $2000 bonus incentive on the purchase or lease of a new Volvo*
  • $250 bonus incentive on a Certified by Volvo purchase*
First Responder Offer
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Verify your eligibility with ID.me.

Volvo Cars Canada
First Responder Offer

Volvo Cars Canada wants to say thanks, and support the men and women serving in Canada as First Responders. We want to make getting a Volvo less complicated for you, so you can ensure you and your family are protected and safe while driving.

  • Exclusive offer
  • Up to $2000 bonus incentive on the purchase or lease of a new Volvo*
  • $250 bonus incentive on a Certified by Volvo purchase*

How it works

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Get a Volvo PIN Register below to take advantage of this exclusive offer.
 
Upon approval, a Volvo PIN and purchase instructions will be sent to the email provided within 24 hours.
Which option best describes how this PIN will be used?
Preferred method of contact
Terms & Conditions and Privacy Policy

Terms & Conditions * Restrictions apply. The First Responder Affinity Bonus is available to active and retired individuals who serve or have served as law enforcement officers, firefighters, or emergency medical services personnel. ​Available toward the purchase or lease of a new 2026 Volvo (excludes EX30 and EX30 Cross Country), new 2025 Volvo EX90; or a Certified by Volvo vehicle purchase. Retired Service Loaners/Courtesy Vehicles and Retailer Demonstrators are also eligible for the VIP by Volvo & Affinity programs. While supplies last, subject to availability. Volvo Car Canada Ltd. reserves the right to exclude or modify model or trim eligibility at any time. The $750 incentive is only available on new 2026 XC40 B5 (excludes Core trim) models; $1,000 incentive is only available on new 2026 EC40, EX40, V60 Cross Country and V90 Cross Country models; $1,250 incentive is only available on new 2026 XC60 B5 (excludes Core trim) models; $1,500 incentive is only available on new 2026 XC60 plug-in hybrid (excludes Core trim) and XC90 B6 models; $2,000 incentive is only available on new 2026 XC90 plug-in hybrid and 2025 EX90 models; $250 incentive available on all Certified by Volvo vehicles. ​​ Must take new retail delivery within 90 days of PIN creation date. Only one (1) Volvo PIN allowed per vehicle. Limit three (3) Volvo PINs per participant per year. The Authorized Volvo Car retailer determines final sale price, base MSRP does not include packages/options, destination charge and supplemental advertising fees. Affinity Bonus and Volvo Allowance are subject to change at any time and may vary from month to month.  Not compatible with other VIP by Volvo or Public Affinity Offer PINs. Volvo Car Canada Ltd. reserves the right to discontinue this offer at any time without notice. Not compatible with other VIP or Affinity PIN offers.  Vehicles may be shown with optional equipment at an additional cost. Some vehicle images are not shown to Canadian specification and may include optional equipment and vehicle colours not available in the Canadian market. Non-transferable and Canadian Residents only. See Volvo Car retailer for complete details and eligibility.

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Who is eligible for the Volvo First Responders Program (January 3, 2026 – January 3, 2027)?
The program is available to active and retired first responders in Canada in the following categories:

Law Enforcement
  • Federal, Provincial, Municipal, and Indigenous police officers
  • Royal Canadian Mounted Police (RCMP) officers
  • Correctional Service Canada (CSC) officers
  • Canadian Forces Military Police (CFMP) officers
Firefighters
  • Career firefighters
  • Volunteer firefighters
Emergency Medical Services
  • Certified EMT / Paramedic, including Emergency Medical Attendant (EMA)
Currently ineligible
  • Community Emergency Response Team (CERT) members
  • Emergency management volunteers
  • Registered nurses, who are eligible under the Volvo Medical Professional Program
  • Search and rescue personnel
  • Ski patrol, unless the applicant holds a current EMT license
  • Volunteers in Police Service
Not listed?
If your role is not listed but you believe you may qualify, contact Volvo Cars Canada Program Headquarters at support@vipbyvolvocars.ca.

 

How can I verify my eligibility as a First Responder and how long does the verification process take?

All verification must be completed through the vipbyvolvocars.ca/firstresponders site, by clicking on the “Get your Volvo PIN” link. This will route a customer to our verification partner ID.me. The verification process typically takes less than a minute; however, when verifying through the document upload option, it may take longer, up to 72 hours.

What are some of the ways I can verify via ID.me?

Document Upload
Upload images of official first responder documentation to verify your Law Enforcement, EMT, or Firefighter status. The ID.me team reviews document uploads within 24-72 hours at a secure U.S.-based facility.

There are multiple ways of getting a copy of your paper documentation onto your computer in a digital format, including using a scanner or taking a picture with a smartphone or tablet and emailing it to yourself.

The documentation used to verify first responder status depends upon the type of First Responder you are:

Law Enforcement Officers
- Training Certification
- ID Card
- Retired ID Card
- Certificate of Retirement
- Pension Statement

Firefighters
- ID Card
- Training completion certificate that is less than a year old
- A copy of a valid, professionally-issued certification illustrating firefighter status

EMT/EMS
- Valid Paramedic / EMT or EMA ID card
- Training completion certificate that is less than a year old
- Valid government-issued certification illustrating EMT, EMA or Paramedic status

Note: We do not accept transcripts, department logos, business cards, emblems, or pictures of individuals dressed in uniform as a form of verification. All badges must be accompanied by proper identification. We are also unable to verify ID cards labeled as "Employee", "Civilian", or cards that do not have your position as a Law Enforcement Officer, Firefighter, or EMT/Paramedic.

*Documents are processed in the order that they are received 24 hours a day, 7 days a week.

*This information is strictly used for verification and fraud prevention purposes to audit and ensure your eligibility. ID.me does not use this information for marketing or re-targeting purposes. Please be assured that security and safety of customer information is of utmost importance to both Volvo Car Canada Ltd. and ID.me. You may refer to the ID.me Privacy and Security Statements for more details. ID.me protects all sensitive data with AES 256-bit encryption at rest and RSA 2048-bit encryption in transit.

I do not have an email address. Can I verify without one?

Currently, it is required that everyone have a valid email address to be verified and to obtain a Volvo PIN.

I do not want to upload any information via ID.me. Is there another process?

Volvo Cars has chosen this process to ensure the highest level of verification, as well as to reduce fraud. Volvo Cars wants to ensure that only eligible First Responders have access to the exclusive offer. At this time, customers must be verified using this method.

I attempted to verify by uploading documentation, but I was denied. Why?

There are several situations that may cause your verification attempt to be denied prior to uploading a document. Some examples include the following:

  • The information you entered did not match.
  • The information you entered matches an identity that already exists in our system.
  • The document you uploaded already exists in our system and is being flagged as a duplicate.
  • The information you entered was entered incorrectly.
  • You have moved within the last year.


For all program inquiries, please contact Volvo Cars Canada Program Support Headquarters directly by emailing support@vipbyvolvocars.ca.

A member of our support team will respond to your inquiry within 1 business day.


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